The consumption of animal and fish protein is essential for the well-being of billions of people worldwide. Yet livestock farming and aquaculture are also linked to some of the biggest challenges of our time.
POPULATION GROWTH the world population will grow to over 9 billion people by 2050
SURGING DEMAND combined with income growth this will drive higher animal protein consumption
OVER-EXPLOITATION however we already consume more than our planet can provide
MORE WITH LESS so we need to produce more, while using less resources
URBANISATION and this is a challenge to be met with ever fewer farmers
CONSUMER DEMANDS and these farmers face relentlessly higher consumer demands
SUSTAINABILITY while new challenges emerge, such as the global need to reduce the use of antibiotics